95% of first-time tourists who visit Vietnam never return. Meanwhile, Thailand? A solid 50% retention rate. That’s not just a gap—it’s a gaping black hole in Vietnam tourism! A recent European Chamber of Commerce study laid out the hard truth: while Vietnam boasts jaw-dropping landscapes, world-class street food, and some of the warmest locals on the planet, something is making tourists and business travelers say, “Once was enough.” And no, this isn’t about visa policies—we’ve ranted about those more times than we can count.

But today, we’re tackling all the other reasons why people visit Vietnam once and never look back. And trust us—this is not just a Vietnam tourism problem. It’s a major Vietnam economy issue. When tourists don’t return, it means fewer hotel bookings, fewer meals at local restaurants, and fewer dollars flowing into businesses that rely on international visitors.

So, what’s really going wrong? Is it the chaotic infrastructure? The unpredictable pricing? The hit-or-miss customer service? Or is it something deeper? If you’ve ever visited Vietnam and thought, “Great trip, but I wouldn’t do it again,” this video is for you.

Buckle up—because we’re about to break down exactly why Vietnam is struggling to turn first-time visitors into lifelong fans. And if Vietnam wants to compete with its neighbors, it needs to fix these problems—fast.